First read this–especially the comments.
As Gaurav guesses correctly, I was just trying to provoke people with my comments. Unfortunately, when I actually write a serious post, no one reads it but my flippant comments usually provoke a lot of reaction (Sample Rajni post) which is a good pointer to where my talents(?) lie.
In thoughtful post, Gaurav examines some of the reasons behind the fascination with fairness. He perceptively observes that real problem is not so much the preference for fair skin but the humiliation meted out to the dark–especially women–as if they are lesser merely because of skin color. In other words, the obsession with fair skin is not the same as preference for broader forehead or aquiline noses.
Now, I uphold the principle of beauty. From that it automatically follows that I recognize the role of distinguishing features to differentiate the beautiful from the ordinary. It is immaterial to me whether that feature is nose type, skin color, breast size, height or any other characteristic of human body. Neither do I think that a preference for skin color automatically signifies racism. (As FiTW believes who calls me politically correct–a first in my short blogging career.) I certainly do think that Indians are racist against Blacks but not because they classify Blacks as ugly but because they extend it to make judgment about people they know little about. (See this post by Megan McArdle..it pretty much conveys my thoughts on this issue.)
Now let’s discuss my my conjecture. I posited that the fascination for fairness can be explained by British subjugation of India. Further, India may have thrown off the yoke of colonialism but it still carries the White man’s burden, ridiculing those whom the Whites found distasteful. I found it even more ridiculous because Indians are so quick to take offense to anything Westerners say–the reaction to George Bush’s comments are latest in series of such episodes which make me–as an Indian–cringe. Why? Because it appears to me that the relationship Indians share with the West is one of master and servant: Anything which wins approval of India’s former colonial masters is a cause for celebration. Conversely, even a minor rebuke which would be shrugged off by a confident society results in a huge uproar and is treated as an issue of national pride. A society which defines it self by what other societies may think of it is really a subjugated one–at least in the mind.
I don’t argue that this is the only cause why fair skin is celebrated in India. Indeed, it may be true that Indians have preferred fair skin since time immemorial though my reading of Mahabharta and Ramayana conveys no such impression. Admittedly, I am no expert on ancient Hindu text books and I would happily defer to those who have studied them in greater detail.
But, that, by it self, doesn’t negate my argument. Going back to my original preface, a preference for fairness doesn’t automatically translate into a disdain for the dark. It requires a different social explanation beyond correlating skin color to hygiene or wealth. Because in the Indian society, fair skin doesn’t merely convey a sense of desirability but of superiority.
Gaurav argues that it is a simplistic or at best a partial explanation which ignores the history of invasions India has been unfortunate enough to face in her history. He further argues that because Britishers were not absorbed in the society, unlike the Mughals, their preferences were unlikely to shape societal preferences.
As an academic argument, I could point out that his point about lack of assimilation is not necessarily true at least in the earlier part of British occupation. In his book, White Mughals, William Dalrymple documents multiple episodes of intermarriages among Britishers and Indians and their assimilation of Indian cultural habits including such quirks as the Hookah. But I accept that Gaurav’s argument applies to the post 1857 phase of British India history.
But I would argue that Britishers attempt to distinguish themselves from their Indian subjects and maintain a safe distance from them was far more likely to incentivize the colonized to seek the approval of his rulers by adopting his social biases. The British empire in India rested on the bedrock of Indians who did most of the routine administrative tasks. In a colonized society, is it unreasonable to assume that those Indians empowered by the British rule would justify their superiority vis-a-vis their fellow Indians in the same terms as their masters? Note, British rule in India was not merely justified as a colonial endeavour but, at least in British eyes, it was a civilizing influence on the native resting on the rejection of local customs, art, and ultimately moulding the society in alien terms.
My argument can also be understood from the perch of acculturation which is defined as ”a process that entails contact between two cultural groups, which results in numerous cultural changes in both parties.” In his seminal contribution to the field of cultural anthropology, John Berry described four different types of acculturation: integration, assimilation, separation, and marginalization. Integrated individuals are defined as those who don’t want to keep their identity from their home culture, but would rather take on all of the characteristics of the new culture. British rule prized and rewarded the integrated individuals who rejected their home culture and accepted an alien one.
Now let’s look at the role of English language in modern India. While arguments can be made on whether the fairness fetish was a British imposition or not, it is clear that the rise of English language in India is closely linked with British rule. If English has become the lingua franca of the Indian elite, its origins can be directly traced to adoption of English as the administrative language in British India. Distinguished social scientists argue many factors explain social divide in India: caste, region, religion, gender e.t.c. While none of these are untrue, I would argue, as I have done previously, that the most consistent predictor of social divide in India is knowledge of English language.
Indubitably, English is essential for success in the knowledge economy. But the marginal benefit of English is not fully captured by its utilitarian benefits. It has an independent effect on social class: Much like in the case of skin color, those who know English are treated as superior while those unfortunate enough to have a poor command over English suffer from social contempt.
One can see that in different social interactions: the poor salesman struggling with his English in a departmental store but still insisting in speaking the language or my smirking co-passengers (unsurprisingly all Indians) when the announcer from Sahara Airlines made a few grammatical errors. Or that dude in the Cafe Coffee Day who irritated me to such an extent with his superior smile when I said something in Hindi to him that I carried out the rest of the conversation in Hindi until he gave up. As someone able to speak a little bit of English, I may find these games amusing, but it is hard to imagine how someone who doesn’t know English could survive in this social milieu.
Where does this sense of social superiority come from? After all, knowing English is not exactly rocket science! Is it distinguishable from the social norms which have placed fair skin on a pedestal?
The answer to the English challenge is to ensure that every Indian has command over the English language. Most humbly, I submit the day every kid in India is taught in English, most social divides would automatically disappear. The problem of fair skin is not, naturally, amenable to the same measure.
It would require a confident society. A society which has finally discovered its voice after 1000 years of subjugation, humiliation and cultural imperialism. And that is why I object to the obsession with fair skin. It belies my belief that India has moved on. That Indian society has rediscovered it self and has regained its confidence.
Sixty years after her independence, the Indian society is not quite there–yet.
Filed under: Culture/Society, Media/Blog watch, Musings






Good post. Just one nitpick. I think integration must apply to immigrants. Perhaps in case of Indians it was a case of imitation ?
Gaurav,
Acculturation usually applies to interaction between two different culture. You are right, it has been more frequently applied to immigrants and how they interact with native culture which, by default, is the dominant culture. For my argument, I choose the British culture as the dominant where desirability and power triumph over numbers. From that perspective, integrative would be appropriate though it is probably was an exaggerated form of imitation.
For what it is worth, writing here as an Australian and an ESL teacher, I think acculturation has been part of the process. I found this to be a really interesting post.
It is also interesting that the same emphasis on “paleness” seems to apply in China and Japan… Here in Oz we used to rather go for darkening rather then lightening — we prefer to call it “tanning”; but fear of skin cancer is changing that somewhat.
relation between skin color and beauty ??? Depends… rihanna and bipasha look good to me.. nandita das and koena mitra are real ugly..
>>>>> Indeed, it may be true that Indians have preferred fair skin since time immemorial though my reading of Mahabharta and Ramayana conveys no such impression
I can guess the direction this comment thread might take.. same old Hindu bashing without considering the facts — Shiva and Krishna were dark-skinned !!!
I have never been able to understand the obsession with fair-skin. Down south, its so much that you feel like punching people who say – ladki kaali hain!
I think this is also racism of sorts..
1. Well while it may not be obvious I wasn’t calling you politically correct. I know for a fact that people find racism in preference for fair skin because I have been branded a racist ( by some other dudes ) – by those who further refused to comment about their preferences! My allegation was directed at them.
2. Now that I think of it I haven’t come across or heard of any situation were a dark man/woman was humiliated. Yes, I know darkness of skin affected marriage-market, may be some men will call dark women “crows” but such statements have actually been made about other body parts too – monkey/bison ( facial features ), giraffe ( height ), gorilla ( hair ) etc.
I meant to complete the first statement – that I wasn’t calling you politically correct.
FiTW’s point about fair skin being preferred due to the heightened contrast to eyebrows/hair/ moustache etc. looked valid. This is still an expression of personal preference though.
I’ve seen blond haired fair-skinned people and I found them less attractive- never thought why, but this seems to be one of the factors at the bottom of it.
But an equal amt of contrast can be had with an aged person of dark skin and silvery or white hair! He /she doesnt get the contrast advantage – so I guess there is some racism behind this.
rgds,
Jai
@ No one reads ka matlab kya ……
I read n have been very loyal to ur blog. This does not require any kind of reminder.
===I didnt read the links that you provided====n this post of yours truly lacked some logical build-up===too much intellectual masturbation with theories aptly n cleverly blended with history, characterisation of Indian society in British Raj etc==========
will try to be BASIC devoid of theories..
.
1. Indians have always been exceptionally HIERARCHICAL in their outlook, almost servant kind of attitude, or bending more than required before those who are perceived to be ‘Superior”, and dismissive about those who are believed to be “Ïnferior”. “Colour of the skin”, “one’s standing in the society/wealth” and “comfort with some alien language – the indicator of one’s education, English” are amongst all those factors that marked the difference between “Superior and Inferior”. elders lived through it, n they were passed on religiously”{with certain degree of flexibility}. The Upper castes practised Üntouchability” with penchant against the largest chunk of their own faith…for long. How do the Untouchables look….yea, dark, ….blah
2. Indian mythology has Dark-skinned Gods (not many Dark-skinned Goddesses”) with the lotus-eyed, dark skinned Krishna, the non-aryan leading the whole gang. So the society has successfully been conditioned to the fact that Men can be Tall, Dark-skinned n handsome (thanks to Mills & Boon Culture, he is a fantasy material). but the same logic does hold water for Women
3. In India, Beautiful women have always been defined as Fair-skinned, with Full Breasts, Kaale ghane sundar baal, Voluptuous curvy body…it stayed on as the benchamark/the stereotype, which, in the recent times, losing its ground as the society is largely being driven the POWER OF TALENT. Brown / Chocolate brown / Tan Brown / Dark skinned women, no longer, face visible/tangible humiliation in the corridors of education and coroprate leadership. In fact, that skin colour is being redefined as a sexier tone. this may not be appreciated as the (+) factor in specific crucial institutions like Marriages, where Dark-skinned girl is bound to extra loads of dowry (Dark = sin, Unclean), dark skinned boy would love to settle down with a fair skinned girl from lesser income families.Not much choice.
4.Simultaneously, on the other hand, a gradual westernisation of Indian beauty has begun, due to success stories in Miss Universe & Miss World..quite a few winners, Beauty has become a big business n to be the clincher one has to acquire the Western notion of Beauty..Hole-in-wall parlours, suave glass mirrored & Air conditioned Beauty & Wellness centres started churning out “Paled out , Bleached , Glowing Brown skins”..In Brown India, all women (some men too) started nurturing desire to be Fairer.
with so many varied movements happening around “BEAUTY”, n when “the skin colour” continues to be the critical aspect “for the majority to (most may claim that mujhe dil ka achha hona chahiye, …my foot) to gauge n determine the “”class,the intelligence,the lineage……”an individual could belong to, would anyone, with his/her wits in place, ever want to be seen as Ïnferior or lose out on opportunites or acceptance? No, no wonder the fairness business is chugging along happily in India, of course, they stopped beign clamorous about “Dark n Fair”…they murmur “we make your complexion better n clearer n fairer” {I dnot turn you as a white skinned, but make your skin look better”.
“Being Fair” is still an advantage if the girl is from poor family, still she has a hope to find a decent man. “Being Dark” is a sexy matter if the girl is from upper class….”Being intelligent and confident, immaterial of the skin tone”is the culture, working women thrive on ….
More than obsession, BEING FAIR enables one to enjoy specific privileges, certain degree of immediate acceptance, with no grudging respect….dont we know or “Beautiful, Fair skinned Women have SHORT QUEUES”…n if a dark skinned manages to break down such barriers n accompanied myths, ala Shilpa Shetty in UK, she becomes a PHENOMENON to be celebrated
Jai, Silvery hair might be reminiscent of old age. Note also that a face with fair skin can reveal blushing etc. better – in that the tone changes when more blood rushes to the face area.
Niglun,
Thanks. I didn’t know about the Chinese or Japanese but there seems to be an affection for paleness or fair skin in Africa too.
Shadows,
That’s what i said. My reading of Mahbharta and Ramayana doesn’t suggest any preference for fair skin. However, people have studied these texts in greater detail can correct me.
Ms Taggart,
Next time. Just punch them.
FiTW,
1. Fair enough. No worries mate. I called you an ass so its fair and square.
2. I guess that is a fundamental difference between me and you there. From my reading it appears that there is a sense of superiority attached to fair skin.
Jai,
As i said there can be multiple factors for preference for fair skin. Though I am not quite able to visualize why what you suggest should make a difference.
Jyo,
1. That is true.
2.Mills and Boons are a recent phenomenon and surely people who can’t read M& B or haven’t read may believe the same too. no? You are talking about only a small class of people..
3.I like your point about fairness being class driven. I would say in more professional circles, it may not be a factor anymore but it certainly impacts..say..marriage market.
[...] On Fair Skin and Beauty [...]
Dear Rohit,
I’d like to draw attention to this. As you see, I can’t rant well enough.
Oops wrong utube link. I meant this
.
@ Partho
I too thought Ponds ad was “too Disgusting to Contemplate” …they edited this TVC a bit..there was one frame when this dumb-looking-darker skinned-Ex-Unintelligent Miss World Priyanka walks past yet another dismally sexy-dumber-unintelligent -Ex-Miss India Neha, & both were frozen for the briefest minute to depict the constrast between “Dark-Gloomy world and White-Bright world”…It’s SICK!
Partho, what do you feel about this?
http://www.vichy.com/gb/biwhite/
commodity racism?
interesting to notice the way these highly regressive ads portray the MAN – is he so Blinded by the colour/texture of the skin that he lacks the ability to appreciate the real beauty? the real woman?
Mistake : your link as the FROZEN cubicle
I think such ads are made for women who do not use their faculties – n Ms Priyanka Chopra is the right fit…
have not we seen her in action some time ago ? when she was asked, ‘Who do you consider to be the most successful woman living today and why?” , this well-Groomed woman, batting her eyelids, fervently declared : ”I admire Mother Teresa from the bottom of my heart for being so passionate and kind — to give up her life to put smiles on people’s faces.”…dumb!
Jyo,
OMG how did you find Vichy’s page? The fellow’s so shameless! Moreover,whereas he seems to be specifically targeting Asians, yet his on his diagnosis page, the scroll list of country names does not have India on it. Too stuck up in Korea yet? Doesn’t know the kind of market waiting for him in India?
Re men in the ADs : Don’t you follow Saif’s real life escapades? He’s consistently going after fairer and fairer women….age no bar, nationality no bar, only fair n lovely baar baar.
am an Advertising Professional n I work on a few global Personal Care (luxury range) …n thankfully, I dnot work on the ‘Fairness” brigade. Vichy is extremely niche brand here in India, thats why U would not have come across this..but the POS is quite prominent in the counters….
[...] is a Streetcar Named Desire, a blog maintained by an Indian in the USA, last month posted On Fair Skin and Beauty, which I found interesting. A few days ago he followed up with White Beauty. (He often posts about [...]