The much awaited auctions for IPL has been conducted. Players have been bought for millions of dollars with Mahendra Singh Dhoni and Andrew Symonds emerging as the big winners. A few points worth considering,
First, will IPL work? I have my doubts. Cricket in India is popular as a subset for nationalism; there is no audience even for local matches featuring top Indian stars. Its hard to believe that this contest among cities will generate that much interest.
I agree club fans can be as passionate as followers of national team. The English premier League is a good example. Even in India, the fans of East Bengal and Mohan Bhagan are second to none when it comes to supporting their teams. However, these kind of rivalries take time to build up; they require a bit of history. Club rivalries cannot be created in a single day. Agreed that the Premier Hockey League has been a relative sucscess but that is mainly because Hockey fans in India hardly get to watch quality international players in action. With the cricket calendar packed as it is, who will have the time to follow IPL? And what exactly would be the need to do so?
No doubt, T-20 format is viewer friendly and there might be initial novelty value. Can it be sustained in the long term? The jury is still out on that.
Second, player salaries. The million dollar figures being touted may be astronomical by cricketing standards but they are still not a patch on sports like Football where a single player may be traded for entire amount pledged at the IPL auction. Also, salaries are not really that high when you remember they are for a three year contract. So Sachin Tendulkar will make about 5 crores in a 3 years. He probably makes as much from a 3-day-a-year commercial commitment.
What might be worrying though is that for fringe cricketers or those from countries where cricket is not as commercialized, the pull of IPL money may prove too strong. Nevertheless, crickets have the right to earn their livlihood and if their boards can’t pay them enough, they will move on. It’s the market stupid!
I don’t think there will be much ”damage” in case of cricketing powerhouses like India and Australia–however, as I said before, the smaller countries would loose players.
Third, the most interesting aspect of IPL would be its effect on B.C.C.I. Until now, the board has ruled cricket in India virtually unchallenged. It lack of openness and professionalism has not received sufficient attention as the cricket in India is so lucrative that even the Indian board can make millions.
Now, the board will face a different set of challengers led by corporate bigwigs like Vijay Mallya and Mukesh Ambani. Its one thing to brush aside the ICC or the Australian board; it is another to take on people whose billions put even B.C.C.A’s overflowing coffers to shame. They are not the kind of people who will let the board roll over them. They have invested serious money in buying their franchise and they would certainly expect a sufficient return. If that means changing the international calendar to accommodate IPL, the board despite all its professed commitment to ICC future calender will have to take steps to address their concerns.
While it is always a dangerous exercise to predict the future, arguably, the board will face direct challenges to its authority from the franchises. The same money which has allowed them to buy the best cricketeters from the world permits them to concieve launching their own international calender. Paradoxically enough, more sucessful is the IPL, the greater will be the challenges B.C.C.I/ICC will face. It would be useful to remember that F.I.F.A has many times lamented that the football clubs are too powerful. A similar situation can develop in cricket.
Finally, the pondit pointed me to this report in the Sydney Morning Herald which claimed that Indians love Symonds because he emerged as the second most expensive player in the IPL auctions. That’s about as idiotic as it gets. Symonds is certainly a decent one day player. More importantaly, for the franchise owners, the recent controversies only add to his worth. Controversy sells!
Filed under: Cricket






I think youre wrong – IPL will be a success. Initially because of the novelty value, and then in the future because they will iron out the bugs in programming and format and sort out what works. Because its controlled by the BCCI, there will eventually be a break in the Future Tours Programme negotiated by the BCCI to give the IPL clean airspace and players the opportunity to play without breaking national commitments. Of course all of this is to please the sponsors. The format as it is now, seems far too long. The failure of the 2007 world cup was because it went on for too long. This IPL tournament is for 44 days. Even an Olympic games is done and dusted in 16 days. I think the organisers will shorten it to a 30-35 day tournament in future, which will also help in getting an appropriate slot in the ICC calendar.
I can see it becoming bigger and better next year. Initially it will only generate interest in India, but that’s enough for now. In the future, when there’s a break in the ICC calendar, the top players can choose to sit at home for a month, or go and join all the big names and play in a fun tournament and earn some megabucks.
I agree there’s no history, pasison etc for the teams – but stick with it, its a new format. Twenty20 competions were introduced in England a few years ago and quickly became the only format of the game that was sold out, even for domestic teams. With a bunch of big names now in attendance at every match, I think the crowds will be drawn.
Neat Scotch! Good post.
a) This Archie comics kind of set-up for Cricket is poised to become a DOMMY-EAT-DOMMY bazaar. A lot of chewable,spittable material like chewing gum would be around soon.
b)landscape will become more illogical.Loyalty sleeps with a different person every night.
c)Who is Uthappa?that dazed off face who gets double of Ponting.Who is Sree Santh? that owner of fading fireballs in the eye, who gets more than Muralitharan….
bloody illogical.
The criterion : Wherewithal to create n sustain Controversy
- will IPL work? : who cares. we will create advertising campaigns for our clients. we will create celebrities out of fools.
-we already in the throes n pangs of terrorist attacks, naxal nights….we willhave more action now. Till date, we are fighting North-South,this side of Vindyas-that side of Vindyas…now we will fight over cities.it’s gonna be a Garbage….have u seen the movie “FIGHT CLUB”? we will have localised versions, well of course, not of that class
- we have to survive MORE shots OF much avoidable SRK , Preity and that sort of creatures.*
- Cricket’s connoisseurs would be respected more than ever.
And please do not draw parallels between FOOTBALL (the macho) and CRICKET. Football is LIKE SEX.Period.
…… “Some people think football is a matter of life and death. I assure you, it’s much more serious than that…..Bill Shankly quotes
*you can get into a different kind of PAGE 3-LINK-UPS-LOCKER ROOMS GOSSIP writing. you may have to compete with me. I am gettin into the business of EFFIGY-MAKING.South Indian-Conservative, rooted firmly, South Indian – Contemporary etc etc.
1. Me too. There will be some novelty (Brett Lee against Ponting etc.) I dont think it will click unless they introduce some WWF-like marketese, get some Dravid-vs-Ganguly gossips going, introduce or imply personal grudges etc. and even then it will be a tough sell to keep interests up.
2. Football where a single player may be traded for entire amount pledged at the IPL auction.
…. that’s not footballers in India youre referring to?
3. I think its X crores every year eg. Dhoni 6cr x 3 yrs for a total of 18 cr, pretty good for what I hear is a limited season of just 45 days a year.
Ad-value will be driven by the player performance and *if* IPL clicks, Dhoni could get even more money for those 3-day ad shoots depending on how he does there.
regards,
Jai
I think IPL will sink like a Lead Zeppelin..
There are two cents from my side:
Twenty20 Quicky: Twenty20 quicky has generated quite a response in India. Indian people loved to watch 20-20 matches as they were thrilling and exciting rather than 50 over one day relatively monotonous play. Suspense also helps a lot as in 50-50 after sometime we have fairly good idea of match outcome, not so in twenty20.
Persistent: If IPL keeps itself improving according to audience e.g. if need be shorten the tournament duration etc. then it obviously will have a long inning. The point is targeting the target audience. And as big corporates are in the game there is very little possibility of them not alluring the audience and thus they won’t let the game go out of their hands.
My take on the IPL is pretty clear. I want it to flop because money is not more important than cricket (at least what I want to watch is cricket… not money overflowing and cricketers falling all over to get their cut). At the same time, it means the few people who have not been auctioned – the local lads and the people from the FC level who will get to play in IPL will get to play some awesome cricket at near international level with facilities that will also be close to international level – physios, coaches, and anything and everything that money can buy. Because BCCI is so shitty n doesn’t provide even an iota of that to the FC cricketers, I hope for their sake that IPL is not a total flop…
Mark,
I am not sure it will generate interest in India. Now, the franchises will market it aggressively and that will draw in people initially but I wonder what will happen after that.
It also depends on how it is positioned.. as a serious cricket tournament or a carnival where cricket is merely incidental?
Btw, ICC has just come out with a statement that no windows would be created for IPL. Let’s see how that goes because I dont think the franchises will take too kindly to that.
Jyo,
I am sure you will make a lot more money! More power to you!
Jai,
Obviously not. I was just pointing out that from international standards, IPL is still a kid.
I am not sure whether it is per year or per 3 year.. will need to check on that.
BAL,
Yeah, I dont think IPL will ever manage to replace international cricket at least not for our generation..
right about the facilities.. I saw a couple of players of the ICL saying that for the first time they had the services of physios and such like.
[...] Putting all that to one side – multiculturalism doesn’t work right? – from time to time I like to browse around Indian resources. Today I hit on enews, an Indian blog aggregator which took me to some interesting dahl recipes and Indian premier league soccer. [...]
Indian premier league soccer?
…..From which planet
Do you beckon
I don’t reckon
It could be too far from here…
- Bheja Fry (Heat a wok or skillet to medium heat and add one tablespoon oil)
Considering a few other interesting developments in & around my country, India,:
a) Fuck Cricket. Though it enjoys garguantan mass appeal, it’s too open. The Political dramas, helpless moves to be controversial are out there. Soon, it would be a “No-brainer”
b) Fuck Cricket. More than a game, the ground has become a grooming space for “Sledgers, Hyper sensitive Brown skins”.It is emerging as a “Mouthful of Bad Manners”
Hypersensitive souls over-react to “Fuck off” {we use this highly democratised term unnervingly at work}, “You are a bad boy, you are a mad boy”
Sledgers are coming up with interesting usage words like “an obnoxious little weed”……people may love such words soon! game would no longer be a PULL, but the words xchanged fervently
c) Fuck Cricket. Cause REVOLTS , Unrest movements are happening in HIGH MILEAGE and Premium appeal sorts like TENNIS. Missives are being sent across. Controversies wth certain degree of Sophistication.***Uber-rich and youngsters love such kind{4 of India’s Davis Cuppers refusing to play the team competition if Leander Paes is captain}
d) Chak De India has become a mantra for everyone, includin cattle these days. So Hockey offers a huge potential for THOSE WHO GLAMOURISE THINGS
Celebrities, Creme de la Creme should consider Non-Cricket spaces and Athletes
Thank you R
IPL fails on three counts-
1- The commercial potential is overstated
2- The relative value of players( based on weighted past performances with more weight to recent performance) has been grossly miscalculated by the market
3- Teething problems
The Super Series, which boasted the best 22 players in the game gathered TRP’s of less than 2. I wonder why IPL will be any better.
And the Mumbai and Bangalore teams seem to have made the biggest and most foolish decisions.God save India, if there other business decisions are made accordingly.
I belive Indian Premier League(IPL) is the future of world cricet…I think people will even stop watching Test & One day cricket as IPL Twenty-20 cricket format is getting popular…
The best teams to look for in IPL tournament are Mukesh Ambanis IPLMumbai Indians and most well marketed star studded team IPL Kolkata Knight Riders of the Bollywood King Shah Rukh Khan….
[...] a sufficient reason for it to survive if people are not interested in watching it. I was skeptical of IPL’s success but by all accounts it seems to be doing well. And there is at least some degree of club loyalty: [...]